Client
T-Street Global, Australia
Industry
AI Technology & Communications
Our role
Brand discovery
Brand strategy
Tagline creation
Brand identity design
Brand guidelines
Investor pitch deck creation
Overview
T-Street aimed to set a new standard for personal and business translations and needed our help in communicating this.
There was a clear need to establish a strong brand strategy; vision, mission and values that would support their business plan and enable them to seek substantial investment to facilitate their business expansion. Our job was to create a refreshed identity to establish T-Street as a global leader in communication and translation services.
We did this by defining a unique core message and storytelling framework supported by a powerful visual language that brought clarity, trust and understanding to T-Street’s complex and advanced AI product offering.
“An amazing experience with the team who were able to completely bring to life our complicated branding requirements. Fantastic people with the expertise and capability to appreciate the complexities and deliver.”
Ben Almond
CEO & Inventor
*Brandhearted worked on brand strategy, messaging and brand creation in collaboration with Digital Collective Co. on this project.
Our approach
We conducted a fully immersive brand discovery workshop, exploring current brand perceptions, full competitor & market analysis and a reflection on the methodology, mission, vision and values. Our aim was to create an identity that evokes trust and empowers institutions, businesses, publishers and individuals so that they can communicate easily, efficiently and accurately.
The identity we created combines the idea of the AI technology-led ‘3-layer method’ translation software, with a more human aspect of language, in the form of a speech bubble symbol. We created a tagline to underpin the offering. COMMUNICATE, TRANSLATE & RELATE.
The results
We developed the brand using a vibrant colour palette and a tone of voice which was simpler for the end consumer to digest. Less jargon and tech talk, more solution-driven and approachable. The colours are highly energetic, and dynamic and give a sense of the fast-paced AI systems/technology behind it.
Storytelling was a huge pillar for this brand, which offered a complicated system needing a clearer message.
We implemented the brand across key marketing materials and investor proposals. Giving T-Street the tools they needed to forge ahead with the next stage of their business development.
Our colourful, dynamic identity suite makes an impact and allows for longevity and product extensions. As a start-up venture looking for long-term investors we provided a strong brand platform for growth opportunities.
