Client
Alys Maley, Etsy Profit Coach, Perth, Australia
Industry
eCommerce Business Coaching
Our role
Naming
Brand discovery
Brand strategy
Brand identity
Brand photography shoot
Overview
Alys Maley established her own coaching business after many years and a successful career on Etsy, selling digital products. She started to coach other women to grow and build their businesses so they could also start to earn multiple-figure incomes. Her passion and dedication to her newfound purpose was admirable. Our aim was to help consolidate her assets and create a powerful visual language across key components to give her better online presence bringing clarity to her offering, trust and understanding.
“Enlisting Brandhearted was such a comforting experience. I arrived with a weak brand that I knew did not convey my true message, nor give any lasting visual impact on the world despite my passion for my cause. Nikki and Sam had an amazing ability to not only understand my mission and brand voice as deeply as me, but they also were able to bring the powerful story behind my brand to the surface with such impact. They are true brand storytellers! Highly recommend them.”
Alys Maley
Etsy Profit Coach
Our approach
We initially conducted an audit of her visual assets and considered her tone of voice in her messaging and how that would be elevated. Our aim working with Alys was to better communicate her offering and create a refreshed logomark and visual system that would serve to position her as a leader in her field and establish Alys as an authority voice across the INTERNATIONAL ETSY BUSINESS COACHING space.
Alys had clearly established a successful profit formula for use across ETSY. Her research methods and ETSY Profit Formula™ have a proven track record of creating the most profitable digital download products on Etsy, so that her clients/mentees can earn passive, recurring income every day. Our job was to help her communicate this across multiple platforms.
The results
Alys’s new brand identity reflects her personality, business goals, and results-driven approach. The unique icon symbolizes the passion and heart at the core of her business, featuring a dynamic and uplifting paper plane. The chosen brand colors, such as gold for profit, pink for passion, orange for energy and Etsy, and warm dark grey for authoritative business, are aligned with the overarching mission. Alys guides clients from a negative space to an abundance mindset, fostering positive energy and helping them realize their business goals. Secondary elements like stars and shapes represent powerful bursts of energy, highlighting moments where profit shines in their journey.
Alys’s own business journey is inspiring and she now lives with her daughter in Perth, Australia and works as a profit coach, sharing her experiences and knowledge to empower women to find balance and financial freedom in their lives.
