Client
Petite Dreamers Sleep Solutions, Singapore
Industry
Paediatric Sleep Consultants
Our role
Brand discovery
Brand strategy
Brand identity design
Brand photoshoot
Social media strategy
Overview
As an independent sleep consultant seven years into her business, Louise Duncan (founder) felt the need to re-position the business and its future firmly in Singapore. Louise had ambitions to grow the business across digital channels as well as physically grow her team.
The Petite Dreamers original identity needed to evolve to reflect this new phase of growth, which is where Brandhearted came in. During the discovery phase we recognised that the original idea of a dream catcher, still held strong in representing Petite Dreamers. It was clear that Louise had owned this concept in Asia, so it made sense to refresh and refine rather than completely re-haul.
“Working with Sam and Nikki has been the best investment in myself and my business I have made to date. My new brand strategy and brand identity has given me the confidence to step into the new year and make the changes I needed to make to elevate my business to the next level. My clients never fail to mention just how much they love my branding; I think they love it nearly as much as I do!”
Louise Duncan
FOUNDER
Our approach
We conducted a fully immersive brand discovery workshop, exploring current brand perceptions, full competitor & market analysis and a reflection on the methodology, mission, vision and values.
This process uncovered insights on key focus areas and opportunities, helping to clarify and identify areas of change and development for the future.
We created the methodology 'The Petite Dreamers 4 Steps to Sleep Success’
RESPECT • NURTURE • EDUCATE • TRANSFORM
Which fed through into the design of her identity and approach.
The results
We introduced a new refreshed brand look and feel, one more relevant for use across digital platforms. With a refined approach to typography and iconography style, we extended the colour palette and created a brand pattern that gives Petite Dreamers a unique visual recognition across marketing collateral.
Drawing upon the years of experience within the industry and to help elevate Petite Dreamers in the hearts and minds of parents across Singapore and beyond, we re-positioned the business as; ’The Original Paediatric Sleep Consultants Across Asia’ which provided a strong brand platform for growth in the future.
With a new re-invigorated passion for her offering, Louise is ready to move forward into her next stage of business growth and we look forward to seeing what she can now achieve with a more robust and thoughtful brand behind her.
